Maria Cristina Paganoni, PhD, is a tenured researcher in English Language and Translation at the Faculty of Political Science of the University of Milan. She has worked as a translator and literary editor, participating in two European translation projects (Ariadne 1998 and Culture 2000). Her research interests combine discourse and genre analysis, multimodality and social semiotics with a primary focus on web-mediated communication in a globalised world. Her current research investigates the semiotic flows of the Information Age, and in particular the discursive realisations of issues of citizenship and place through digital media. At present she is working on an extensive publication on web-based city branding. She has authored several publications in English and Italian that include the recent articles “Fra consumo e utopia: Il cibo planetario all’Expo 2015” (2009), “From Hyde Park to the Planetary Garden: Rhetorics of Development at the London 1851 and Milan 2015 World Exhibition” (2010), “Blogging 9/11 and Memory Discourse” (2011), “City Branding and Social Inclusion in the Glocal City” (2012) and “L’heritage in rete: social media e promozione del territorio” (2012). She has edited a reportage on the Shanghai 2010 world exhibition with an eye to the Expo Milan 2015 and has conducted fieldwork at historic sites of the city Boston (USA), investigating the relationship between popularisation of history, civic engagement and city branding.

A full list of her publications is available here.

See the other members of the University of Milan Research Unit.